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Volume 25 No. 238
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More Team Sponsorships Could Be On The Horizon For William Hill U.S.

Asher said a variety of companies and startups are calling to see if they can join the wagering boom
Photo: GETTY IMAGES

After partnering with the Golden Knights for the first team deal in the newly opened sportsbook category, William Hill U.S. CEO Joe Asher said its sportsbook "most likely will do another" team deal this year, according to Todd Prince of the LAS VEGAS REVIEW-JOURNAL. Asher said he is “not sure how many" deals could be made, but said William Hill "could do one soon." The Golden Knights' partnership "came two weeks after William Hill’s agreement with Eldorado Resorts, one of the largest U.S. casino operators," that gives William Hill "exclusive rights to manage its sports books," with Eldorado receiving a 20% stake in the company. Since May, William Hill has "opened sports books at properties in New Jersey, Mississippi, West Virginia and Delaware and will be operating in Rhode Island and possibly Pennsylvania later this year." The New Jersey expansion also "includes online wagering." Asher is also "not limiting the partnerships and deals to teams, leagues and casinos." He said that the industry is "bubbling with 'all kinds of ideas.'" Asher added that companies and startups are "calling to see how they can participate in the wagering boom" (LAS VEGAS REVIEW-JOURNAL, 9/23).