AdvoCare Likely To Leave RFR; Hooters Re-Ups With Hendrick
AdvoCare is unlikely to return to Roush Fenway Racing next year, setting the company up for a potential exit from NASCAR, according to sources. AdvoCare is a longtime backer of RFR driver Trevor Bayne, but Bayne is set to depart the team after this year. Exact terms of AdvoCare’s deal were not known, but sources said that the move to oust Bayne from RFR’s No. 6 Ford after this year has opened up conversations with the team about whether AdvoCare will continue on. Sources said that while things are still being finalized, AdvoCare is not expected to return to the team next year and that move may be a predecessor to it fully exiting NASCAR. Bayne and Matt Kenseth wound up splitting the year in the No. 6 this season. Kenseth is not expected to continue with the team next year and RFR has been out in the market seeking replacements, with Ryan Newman said to be in advanced talks to fill the slot.
JUST WINGIN' IT: Meanwhile, Hooters has extended its primary sponsorship of Hendrick Motorsports’ No. 9 Chevy driven by Chase Elliott, maintaining a deal that the chain has been heavily leveraging. The extension runs through the '21 season and will see a slight uptick in investment. Hooters will go from two to three primary sponsorships on the No. 9 car annually. Financial terms were not disclosed, but HMS typically asks mid six figures per race for Elliott. While only having a handful of primary sponsorships, Hooters has been active in using the relationship with HMS and Elliott to do everything from TV advertising to in-store promotions based off his race results. Hooters even had Elliott be a dealer at the casino at the Hooters Hotel in Las Vegas last week. The Hooters extension marks HMS’ 15th new or renewed partnership this year.