Jaguars' Success Causes Spike In Merch Sales For Fanatics
Jaguars fans were so excited following the team's 31-20 win over the Patriots on Sunday that Fanatics "sold more than" 300% more Jags-related merchandise than it did the day before the game, according to the FLORIDA TIMES-UNION. The Jaguars' "top three selling players" were CB Jalen Ramsey, RB Leonard Fournette and QB Blake Bortles. Jaguars sales since the start of the season "are up more than 270 percent compared to the same period last year." Fanatics said that it has "gotten Jaguars orders from all 50 states and 43 different countries" (JACKSONVILLE.com, 9/18).
PAINT THE TOWN: Axalta has signed a multiyear deal with the Jaguars to become the team's official paint partner. Under the deal, the two swim spas in TIAA Bank Field will be branded the Axalta Spas, and prominent Axalta branding will surround each one. Axalta will also partner with the Jaguars on a mural project on TIAA Bank Field's exterior (Axalta).