Group Created with Sketch.
Volume 25 No. 61
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

A-B InBev Signs Deals To Use MLB, NBA Players In Beer Ads

Photo: BUDWEISER A-B InBev has completed marketing deals with the MLBPA and NBPA which will allow the brewer to use team sport player names and imagery in advertising for the first time in perhaps 60 years. The unprecedented deals will permit ABI to combine players names and images with IP...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...