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Volume 25 No. 87
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Elie Seckbach Uses YouTube To Corner Market For Boxing Coverage

Boxing reporter Elie Seckbach has more than 327,000 subscribers on his ESNEWS YouTube channel, and he could be the "most influential reporter in boxing today," according to Dylan Hernandez of the L.A. TIMES. Seckbach has "uploaded more than 71,000 videos that have collectively amassed more than 614 million views, generating enough income for him to work as a full-time reporter for the last five years" on the boxing-centric YouTube channel. As traditional media outlets "continue to scale back their coverage of boxing," the sport has "turned to new media for exposure." Seckbach was a "pioneer of the medium." And however many others have followed his lead, he "remains a distinct voice." Seckbach spends "considerable time at the gym, allowing him to capture the carefree banter between fighters and trainers." He asks "lighthearted questions that occasionally elicit insightful answers." Seckbach "changed his career trajectory" in '08 via an interview with Manny Pacquiao. The video "collected more than 300,000 views," and he then "shifted his focus" from basketball to boxing (L.A. TIMES, 9/14).