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Volume 25 No. 151
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Marketplace Roundup

AD AGE's E.J. Schultz noted tennis player Naomi Osaka will "appear in global ads" after signing an endorsement deal with Nissan, though she at first "won't be appearing in U.S. ads." A Nissan North America spokesperson said that the U.S. division does "not currently have plans to utilize" the U.S. Open champ in its marketing efforts. In terms of global brand name recognition, the Nissan deal "marks Osaka's biggest endorsement deal, with perhaps the exception of her existing Adidas work" (ADAGE.com, 9/13).

TASTE THE FEELING: Coca-Cola signed its "biggest UK sponsorship deal" by becoming EPL's "seventh and final commercial partner." The brand joins "other sponsors Barclays, Carling, Cadbury, Nike, Tag Heuer and EA Sports." The three-and-a-half-year agreement starts in January. Financial details were not revealed (BBC.com, 9/13).