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Golden Knights Unveil New Fan-Centric "Vegas Born" Campaign

The Golden Knights are "rolling out a just-updated 'Vegas Born' marketing campaign that is fan-centric in its artwork, with a new campaign video," according to Alan Snel of LVSPORTSBIZ.com. The images "show some actual Golden Knights season ticket holders at VGK home games, from a woman waving a rally towel during the Stanley Cup Playoffs to a young girl sitting on her dad’s shoulders." A spot opens with the giant, red-glowing Golden Knights mask "dropped to the T-Mobile Arena ice to start each game of the playoffs and includes scenes of a small child grasping a stick, fans wildly waving playoff battle towels and the stunning, highlight-reel" goal by C William Karlsson that "clinched the Pacific Division." The Golden Knights will "use the new images at T-Mobile Arena, on billboards, in digital displays, during TV broadcasts and in print ads." The team's video spot is "30 seconds." As for the campaign's artwork, Golden Knights Senior VP & CMO Brian Killingsworth said that players will be "phased into the promotional marketing materials later in the season" (LVSPORTSBIZ.com, 9/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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