NASCAR teams are putting special playoff decals on their cars to promote both playoff-related social media engagement and to help the Race Team Alliance figure out the media exposure value of the contingency area, which teams now own. The move will see the 16 drivers who qualified for the Monster Energy NASCAR Cup Series playoff get individual Twitter emojis and social media hashtags put on their front-side panels. All other drivers will have a decal that says “#NASCARplayoffs,” which also has its own special emoji starting today on Twitter. The Twitter emojis for the playoff drivers will be intact on the social media site until those drivers are eliminated from the postseason, which begins with this weekend’s South Point 400 at Las Vegas Motor Speedway. For the RTA, the move will help it evaluate the exposure gained from the front-side panel area, a part of the cars that used to be owned by NASCAR but was transferred to the teams’ control as part of the charter system’s enactment in ’16. The RTA, the coalition of 14 NASCAR teams, is weighing selling the space collectively.
