Buccaneers Set To Debut New "Bucs Beach" Fan Area At Stadium
The Buccaneers are rolling out a new beach area in the south entry plaza of Raymond James Stadium for Sunday's home opener against the Eagles. The Bucs have brought in 1.2 million pounds of sand and outfitted 'Bucs Beach' with 120 Adirondack chairs, as well as lifeguard stands, tiki huts, surfboards and hammocks. The area will have live music and food trucks, and the Bucs will close off part of a street by the area on game days. Buccaneers COO Brian Ford said the team spent $250,000 creating the area. "It's going to be a destination for our fans," Ford said. The team also is debuting a new 10,000-square-foot restaurant/bar in the revamped East Stadium Club. Bar 76 features 76 different beers, and the name refers to the Bucs' inaugural '76 season. The new beach plaza comes in addition to $160M in recent renovations to the stadium, which opened in '98. Upgrades include new video and display boards, as well as new food and beverage and club areas. The Glazer family, which owns the team, has paid for $130M of those upgrades, with the Tampa Sports Authority, city of Tampa and Hillsborough County having paid for $30M (Mike Sunnucks, Staff Writer). Bucs Chief Corporate Development & Brand Officer Atul Khosla said Bucs Beach is "meant to create an experience in how we reimagined the South Plaza space." Khosla added that opportunities for team sponsors such as AdventHealth "would normally not have a beach theme, but this represents a different opportunity for them and other sponsors." Khosla said that the concept is also "open to naming rights" (BIZJOURNALS.com, 9/12).