Menu
Marketing and Sponsorship

NFL Marketing Notes: Kaepernick Jerseys Sell Out On His Website

USA TODAY's AJ Neuharth-Keusch noted Colin Kaepernick yesterday "tweeted an update" that new football jerseys up for pre-sale on his website were "sold out." The jersey is "all black with white letters and numbers and features '#IMWITHKAP' embroidered across the front." Kaepernick's No. 7 also is "printed on the jersey, along with his name." Kaepernick tweeted that 20% of the "proceeds from jersey sales will go to his Know Your Rights foundation." The "limited-edition jerseys come in youth and adult sizes and sell for $99.99 and $174.99, respectively? (USATODAY.com, 9/11).

BEST A MAN CAN GET: AD AGE's Jack Neff notes Seahawks rookie LB Shaquem Griffin and his father "star in Gillette's new football-season advertising" as part of a "campaign to redefine the brand's 30-year-old 'The Best a Man Can Get' selling line." The ad is this year's "first prominent U.S. TV work for Gillette" from Grey, N.Y. The ad "shows the role Terry Griffin played in his son Shaquem's success." The TV spot will be "followed by a long-form online-only video next week, combined with a social media, PR and promotional campaign" (ADAGE.com, 9/11).

COFFEE RUN: In Boston, Christina Prignano noted Patriots fans are "voicing their displeasure with Dunkin' Donuts" after the chain "didn't bring back its 87-cent coffee promotion on the day following a Patriots win" for this season. The 87-cent promotion "paid homage" to Patriots TE Rob Gronkowski's jersey number. Dunkin' in a statement said that it "isn't planning any promotions related to the Patriots" (BOSTONGLOBE.com, 9/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/09/11/Marketing-and-Sponsorship/NFL-Marketing.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/09/11/Marketing-and-Sponsorship/NFL-Marketing.aspx

CLOSE