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Marketing and Sponsorship

Spurs' Becky Hammon Stars In Ad For Macy's Fall Line

Spurs assistant coach Becky Hammon is one of the "faces of a just-released Macy's campaign," according to Madalyn Mendoza of the SAN ANTONIO EXPRESS-NEWS. The chain department store "launched 'Remarkable You,' a commercial promoting" its fall '18 collection and women. The minute-long spot "opens with an orchestrated rendition of No Doubt's 'Just A Girl' and follows six women, including Hammon, throughout their routines and jobs." Shots of Hammon "show her dressed in Macy's fashions, putting on heels, strutting into a basketball arena surrounded by male coworkers and coaching a team" (MYSANANTONIO.com, 9/10). 247SPORTS.com's Ananth Pandian noted the ad shows Hammon "coaching during a game and giving players critical advice." Hammon is the "perfect person for Macy's to spotlight" in this campaign, especially since she was "recently promoted to head assistant coach" (247SPORTS.com, 9/10).

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