The Univ. of Kentucky "signed a new deal with Elevate On Campus to try and better serve its ticket holders and generate new customers," according to Jennifer Smith of the LEXINGTON HERALD-LEADER. The partnership is "expected to help UK form a comprehensive sales strategy, including boosting ticket sales and better communicating with fans about ticket options." The way fans buy tickets to events has "changed dramatically in recent years, so UK started looking for new ways to reach out to fans more effectively." Some changes fans and ticket holders could see include "more consistent targeted communication from Wildcat Fan Central as well as campaigns that target new and potential ticket buyers" (LEXINGTON HERALD-LEADER, 9/11). SPORTS BUSINESS JOURNAL's Michael Smith notes Elevate On Campus will "work with schools on ticket sales and marketing," putting them "head to head against the two industry leaders, The Aspire Group and IMG Learfield Ticket Solutions." Elevate On Campus is "introducing a new financial model by charging a flat fee, whereas others in the space traditionally charge a commission based on new ticket sales" (SPORTS BUSINESS JOURNAL, 9/10 issue).
