Bell is one of six NFL players that the Jordan Brand has added to its roster this seasonGETTY IMAGES
ESPN's Darren Rovell reported Jordan Brand has added six more NFL players to its roster prior to the '18 season -- Steelers RB Le'Veon Bell, Bears RB Jordan Howard, Texans S Tyrann Mathieu, Giants WR Sterling Shepard, Saints WR Michael Thomas and Seahawks LB Bobby Wagner. They join 49ers QB Jimmy Garoppolo, who announced his deal late last month (TWITTER.com, 9/6). Jordan Brand now has 20 NFL players on its endorsement roster. Those players will "don Jumpman-branded cleats on the field for the first time" this season (SI.com, 9/6).
CASINO ROYALE: The Cowboys are the "first team to announce" a sponsorship with a casino after signing a deal with Oklahoma-based WinStar World Casino & Resort. This comes after NFL owners recently "relaxed rules allowing sponsorships from casinos that operate sportsbooks in light of the Supreme Court ruling" to legalize sports betting (PROFOOTBALLTALK.com, 9/6). The deal gives WinStar exclusive use of the team’s logos and marks (Cowboys).
FOOD FOR THOUGHT: Ravens QB Joe Flacco will be part of a "nationwide campaign" for DC-based meal delivery kit company Terra's Kitchen, in which he puts a "meal together in his kitchen." Terms were not disclosed. Terra's Kitchen "delivers washed and pre-chopped ingredients with step-by-step recipe cards." The company has been raising capital and "expanding its product line to include ready-to-eat snacks and meals" (BIZJOURNALS.com, 9/5).
SNOW PATROL: The Broncos signed a multiyear deal with Alterra Mountain Company's Ikon Pass making it the team's preferred ski pass. Branding will be visible at the Mile High Mountain Village between Gates 4 and 5 at Broncos Stadium, as well as on the in-stadium LED boards. Online, TV and radio ads for Ikon Pass are part of the deal, and the company will activate the agreement with appearances from the Broncos' mascot, cheerleaders and former players (Broncos).
