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Volume 27 No. 35
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Audience Analysis: Biles Boosts NBC For Gymnastics Championships

NBC on Sunday night averaged 3.07 million viewers for the women's finals of the U.S. Gymnastics Championships from 8:00-10:00pm ET, as Simone Biles captured the U.S. all-around title. That marks the best viewership for a non-Olympic year since '07, when the event drew 3.95 million viewers. Last year, the event drew 2.88 million viewers from 7:00-9:00pm. This year's men's championships, held on Saturday afternoon from 4:30-6:00pm, drew 894,000 viewers on NBC. That number is also up from 755,000 viewers last year.

CLASH OF THE TITANS: Saturday's Arsenal-Chelsea EPL match drew a total audience delivery of 1.14 million viewers on NBC (1.07 million TV-only), marking the second-most-watched August game on record. Saturday's match was only behind a Manchester United-Hull City match from August '16 (1.21 million TAD, 1.16 million TV-only).

WANNA BE A BALLER: Fox averaged 760,000 viewers for three Big3 playoff games on Friday, airing live beginning at 8:00pm. The comparable games last year were on tape and drew 118,000 viewers on FS1. Season to date through nine telecasts, Fox and FS1 are averaging 395,000 viewers for the Big3, up from 191,000 last year on FS1. 

MAGIC 8 BALL: During ESPN’s “The Ocho” day on Aug. 8, the top event (excluding “Dodgeball” the movie) in terms of average minute audience on WatchESPN was the Dodgeball World Cup (8:00pm ET). That was followed by Chess Boxing (5:00pm) and Moxie Games (6:00pm).

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS
(000)
U.S. Gymnastics Championships (Women's)
8/19
NBC
8:00-10:00pm
1.9
3,075
PGA Tour: Wyndham Championship: Final Round
8/19
CBS
3:00-6:00pm
1.8
2,646
NFL preseason: Jets-Redskins
8/16
ESPN
8:00-11:02pm
1.6
2,562
Monster Energy NASCAR Cup Series:
Bass Pro Shops NRA Night Race (Bristol)
8/18
NBCSN
6:52-9:54pm
1.4
2,326
NFL preseason: Bengals-Cowboys
8/18
NFL Net
7:03-10:06pm
1.0
1,632
MLB: Mets-Phillies
8/19
ESPN
7:00-10:24pm
1.0
1,631
MLB: Mets-Yankees
8/13
ESPN
7:00-10:28pm
1.0
1,523
NFL preseason: Raiders-Rams
8/18
NFL Net
4:00-6:56pm
0.9
1,476
Little League World Series:
pool play: Hawaii-Michigan
8/19
ABC
2:00-5:00pm
0.9
1,411
Little League World Series:
pool play: Iowa-Rhode Island
8/18
ABC
3:00-5:30pm
0.9
1,327
NFL preseason: Bills-Browns
8/17
NFL Net
7:30-10:34pm
n/a
1,323
Little League World Series:
pool play: Texas-New York
8/19
ESPN
11:06am-1:01pm
0.9
1,259
Little League World Series:
pool play: Japan-Panama
8/19
ESPN
1:01-3:14pm
0.8
1,256
PGA Tour: Wyndham Championship: Third Round
8/18
CBS
3:00-6:00pm
0.8
1,254
Little League World Series:
pool play: Hawaii-Georgia
8/17
ESPN
8:37-11:56pm
n/a
1,191
NASCAR Camping World Truck Series:
UNOH 200 (Bristol)
8/16
Fox
8:36-10:29pm
0.7
1,086
EPL: Chelsea-Arsenal
8/18
NBC
12:30-2:30pm
0.7
1,073
PBR: Music City Knockout
8/19
CBS
1:00-3:00pm
0.7
947
U.S. Gymnastics Championships (Men's)
8/18
NBC
4:30-6:00pm
0.6
894
Liga MX: Queretaro-Club America
8/18
Univision
9:55pm-12:00am
0.4
796
Big 3 (playoffs)
8/17
Fox
8:00-11:21pm
0.5
760
Track & Field: IAAF Diamond League (taped)
8/18
NBC
3:00-4:30pm
0.5
691
Golf: U.S. Amateur: Semifinals
8/18
Fox
12:00-3:00pm
0.4
648
AVP: Manhattan Beach Open
8/19
NBC
4:30-6:00pm
0.4
620
"World of X Games"
8/19
ABC
1:00-2:00pm
0.4
583
Golf: U.S. Amateur: Championship
8/19
Fox
4:30-6:00pm
0.4
551
Lucas Oil Off Road Racing Series (taped)
8/18
CBS
2:00-3:00pm
0.4
532
Liga MX: Pachuca-Lobos
8/18
Univision
7:55-9:55pm
0.3
448
Red Bull Signature Series (taped)
8/19
Fox
3:00-4:30pm
0.3
405
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