The digital sports media category in July entered one of the lighter portions of the year for user traffic, but still showed strong growth compared to the same time period in ’17. Monthly comScore rankings of multiplatform digital reach showed the sports category last month generated a total U.S. audience of 178.8 million, down from 181.6 million in June. However, the July number was up 4.2% from the same month last year. Last month’s average consumption of 91.4 minutes per user showed a similar trend of ebbing from 97.3 minutes per user in June, but still posting 6.5% growth from July ’17. The digital sports media category has been on a nearly year-long run of growth after showing steady declines during ’16 and the first half of ’17. ESPN led the sports category during July with a reach total of 67.7 million unique visitors and consumption totals of 4.13 billion minutes overall and 61 minutes per user. MLB.com At Bat again paced all mobile sports apps with 1.5 billion minutes of consumption during the month.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1
|
ESPN |
67,702
|
|
2
|
CBS Sports* |
49,082
|
|
3
|
Yahoo Sports-NBC Sports Network** |
47,315
|
|
4
|
USA Today Sports Media Group*** |
43,100
|
|
5
|
Bleacher Report-Turner Sports Network^ |
41,668
|
|
6
|
MLB |
37,578
|
|
7
|
SB Nation |
33,766
|
|
8
|
Fox Sports-Perform Media^^ |
30,694
|
|
9
|
Sports Illustrated sites |
25,996
|
|
10
|
NFL Internet Group |
22,897
|
|
11
|
MSN Sports |
18,523
|
|
12
|
Minute Media# |
13,806
|
|
13
|
Deadspin.com |
13,501
|
|
14
|
Active.com sites |
8,359
|
|
15
|
NESN |
7,531
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1
|
ESPN |
4.13 billion
|
|
2
|
MLB |
2.19 billion
|
|
3
|
Yahoo Sports-NBC Sports Network** |
2.17 billion
|
|
4
|
Bleacher Report-Turner Sports Network^ |
1.14 billion
|
|
5
|
CBS Sports* |
759 million
|
|
6
|
Fox Sports-Perform Media^^ |
734 million
|
|
7
|
NFL Internet Group |
586 million
|
|
8
|
SB Nation |
312 million
|
|
9
|
USA Today Sports Media Group*** |
305 million
|
|
10
|
Sports Illustrated sites |
156 million
|
NOTES: * = Includes 247Sports.com, MaxPreps, and Scout Media. ** = Includes Rivals.com, ThePostGame.com, Rotoworld, and FanDuel. *** = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead, and For The Win. ^ = includes NBA.com, NCAA.com and WNBA.com. ^^ = Includes The Sporting News. # = Includes 90min, 12UP, DBLTap, and The Spun.
