The finals of the inaugural Jr. NBA Championship were last weekend, and the most-viewed telecast was Fox’ U.S. Boys’ title game on Saturday night. That game drew 462,000 viewers on Fox. Earlier in the evening, the Int'l Boys’ title game drew 386,000 viewers. On Saturday alone, Fox aired around 9 hours and 40 minutes of coverage from the Jr. NBA World Championship, marking the title for most hours produced for a live sporting event in a single day on Fox. The following day, Fox drew 434,000 viewers for the global title game.
READY FOR SOME FOOTBALL: NFL Network averaged 1.93 million viewers for Browns-Giants last Thursday, its first preseason game of the ’18 season. That figure was up 6% from Broncos-Bears in the same window last season. Following Browns-Giants, NFL Net drew 1.51 million viewers for Cowboys-49ers. For the week ending Aug. 12, NFL preseason games accounted for five of the top 10 most-viewed sports telecasts on cable TV.
WANT A LIFT? Data from Nielsen shows that out-of-home TV viewing delivered a 21% uptick to audience numbers for Fox and FS1’s FIFA World Cup coverage. The 64-match figure of 2.39 million in-home viewers rises to 2.89 million viewers when OOH is factored in. Weekday afternoon matches provided the biggest lift (+30%). Weekday morning numbers for OOH gave a 22% lift, while weekend afternoons provided a 20% boost. The top location for OOH viewing was “someone else’s home” (27.3%), followed by bar/restaurant (25.6%). Another 15.9% of OOH viewers said they were doing so at work.
NOTES: NBC drew 794,000 viewers for the opening EPL Everton-Wolverhampton match on Saturday, down 13% from Manchester City-Brighton & Hove Albion last year….FS Midwest drew a 10.2 local rating in St. Louis for Nationals-Cardinals on Monday night, marking the RSN’s best game since the home opener this season.
The chart below lists final audience figures from recent select sports telecasts.
| TELECAST |
DATE
|
NET
|
TIME (ET)
|
RAT.
|
VIEWERS
(000)
|
| PGA Championship: Final Round |
8/12
|
CBS
|
2:00-7:15pm
|
5.4
|
8,465
|
| PGA Championship: Third Round |
8/11
|
CBS
|
2:00-7:45pm
|
3.2
|
4,782
|
Monster Energy NASCAR Cup Series:
Consumers Energy 400 (Michigan) |
8/12
|
NBCSN
|
2:54-5:45pm
|
1.6
|
2,540
|
| MLB: Nationals-Cubs |
8/12
|
ESPN
|
8:00-11:12pm
|
1.3
|
1,949
|
| NFL preseason: Browns-Giants |
8/9
|
NFL Net
|
8:00-10:05pm
|
2.2
|
1,927
|
| PGA Championship: Final Round (early) |
8/12
|
TNT
|
11:00am-2:00pm
|
1.3
|
1,894
|
| PGA Championship: Third Round (early) |
8/11
|
TNT
|
11:16am-2:00pm
|
1.2
|
1,784
|
| NFL preseason: Cowboys-49ers |
8/9
|
NFL Net
|
10:05pm-1:22am
|
1.7
|
1,510
|
| NFL preseason: Vikings-Broncos |
8/11
|
NFL Net
|
9:00pm-12:11am
|
0.9
|
1,425
|
| PGA Championship: Second Round |
8/10
|
TNT
|
2:00-5:10pm
|
n/a
|
1,376
|
| NFL preseason: Falcons-Jets |
8/10
|
NFL Net
|
7:30-10:37pm
|
1.5
|
1,349
|
| NFL preseason: Lions-Raiders |
8/10
|
NFL Net
|
10:37pm-1:44am
|
1.3
|
1,171
|
PBR: Express Employment
Professionals Classic (Tulsa) |
8/12
|
CBS
|
1:00-2:00pm
|
0.6
|
912
|
| Liga MX: Club America-Monterrey |
8/11
|
Univision
|
10:04pm-12:00am
|
0.5
|
894
|
| EPL: Everton-Wolverhampton |
8/11
|
NBC
|
12:30-2:45pm
|
0.6
|
794
|
| Liga MX: Tigres-Toluca |
8/11
|
Univision
|
7:55-10:04pm
|
0.4
|
672
|
| Pan Pacific Swimming Championships (taped) |
8/11
|
NBC
|
4:00-6:00pm
|
0.5
|
668
|
| Pan Pacific Swimming Championships (taped) |
8/12
|
NBC
|
4:00-6:00pm
|
0.4
|
594
|
Jr. NBA Championships:
Boys' U.S. Championship |
8/11
|
Fox
|
9:11-10:41pm
|
0.3
|
462
|
Jr. NBA Championships:
Boys' World Championship |
8/12
|
Fox
|
4:54-6:45pm
|
0.3
|
434
|
| Lucas Oil Motocross (taped) |
8/11
|
NBC
|
3:00-4:00pm
|
0.3
|
424
|
| "World of X Games" |
8/11
|
ABC
|
2:00-3:00pm
|
0.3
|
407
|
Jr. NBA Championships:
Boys' International Championship |
8/11
|
Fox
|
7:30-9:11pm
|
0.3
|
386
|
| Jr. NBA Championships: Girls' World Championship |
8/12
|
Fox
|
3:28-4:54pm
|
0.3
|
361
|
| Jr. NBA Championships: Boys' U.S. Semifinal |
8/11
|
Fox
|
2:23-3:50pm
|
0.3
|
343
|
| Jr. NBA Championships: Boys' U.S. Semifinal |
8/11
|
Fox
|
1:00-2:23pm
|
0.3
|
336
|
Jr. NBA Championships:
Girls' International Championship |
8/11
|
Fox
|
3:50-5:23pm
|
0.2
|
304
|
| Jr. NBA Championships: Girls' U.S. Championship |
8/11
|
Fox
|
5:23-7:00pm
|
0.2
|
300
|
