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Volume 25 No. 44
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Coca-Cola Hoping BodyArmor Grabs Some Market Share From Gatorade

BodyArmor has enlisted younger athletes like Trout to be one of the brand's most high-profile endorsers Photo: BODYARMOR Coca-Cola is buying a minority stake in sports drink brand BodyArmor , and Coca-Cola North America President Jim Dinkins said that ...

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