PBR Draws On Political Themes To Promote DC-Area Event

PBR will have imagery on 18 buses in DC plus 250 Metro card squares to promote the September eventPBR

PBR is debuting a localized marketing campaign in the DC area that promotes its upcoming event in the region by playing off the political atmosphere in the nation's capital. The campaign rolling out today will see posters and signage emblazoned on things throughout the region that read, "And you thought this town couldn't handle any more bull****." The campaign will have imagery on 18 city buses in DC plus 250 Metro card squares. There also will be a media push with local influencers and broadcasters plus a digital call-to-action that includes getting a discounted ticket by snapping and posting a photo of the campaign signage around town. PBR is holding an event at George Mason Univ.'s Patriot Center in Fairfax, Va., just outside DC, on Sept. 22-23.