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Marketing and Sponsorship

Orioles, Yankees Reinstate Papa John's Deals After Initial Suspension

A "Five Runs or More" online promotion was originally suspended by the Orioles on July 12GETTY IMAGES

A month after the Orioles "cut ties" with Papa John's, the club has "resumed its partnership with the company, citing Papa John's 'action to address this issue' and pledge 'to re-earn the trust of their customers and employees," according to Katherine Fominykh of the BALTIMORE SUN. The Orioles on July 12 suspended their "Five Runs or More" online promotion, but by Saturday, after the Orioles scored 12 runs in a loss to the Red Sox the night before, the "code 'ORIOLES5' worked." The team also "promoted the code on the Oriole Park scoreboard during Saturday's doubleheader and brandished the company's logo on the scoreboard before the top of the eighth inning" of yesterday's game (BALTIMORE SUN, 8/13).

BACK IN BUSINESS: In Newark, Brendan Kuty reported the Yankees also have "re-instated their relationship with Papa John's, less than a month after suspending it." Sources said that there will be a "rebranding of at least some Papa John's logos seen at Yankee Stadium." The source added that the logos will emphasize that the locations at the ballpark are "'locally owned and operated' -- likely in an attempt to distance themselves from memories of the incident" involving now-ousted Founder John Schnatter (Newark STAR-LEDGER, 8/11).

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