Russell Wilson Signs With WME For Entertainment Representation
Seahawks QB Russell Wilson has "signed with WME," as the agency will "represent his media and production company, West2East Empire, in areas including film, television (scripted and nonscripted), animation, voiceover and digital," according to Rebecca Sun of the HOLLYWOOD REPORTER. Wilson's attorney, Little Rock-based Frontline Athlete Management's Mark Rodgers, will "continue to negotiate his playing and marketing contracts." Wilson has partnerships with brands such as Nike, Alaska Airlines, Bose, Braun, Duracell, Microsoft and Wilson Sporting Goods, and has "hosted Nickelodeon's Kids' Choice Sports Awards three times." Wilson's West2East is "looking to develop show ideas centered on competition-related, historical or faith-based themes, as Wilson is a strong Christian." His other enterprises "include men's lifestyle apparel line Good Man Brand and TraceMe, a social platform that connects fans to celebrities" (HOLLYWOODREPORTER.com, 8/9).