SMI Tracks Introduce Uniform Policy For Postponed Events
SMI is introducing a new policy in which fans who cannot attend an event postponed by weather will be eligible to attend another race at any of SMI’s eight speedways within a calendar year. Several SMI tracks already had different versions of weather guarantees, but SMI President & CEO Marcus Smith decided to make a uniform company-wide policy. If an event is postponed and a fan cannot attend, they will have 60 days to call the track ticket office and request a credit, which then can be used at any SMI event within a year from the original race date (Adam Stern, Staff Writer). Smith announced the policy this morning on the Weather Channel, saying it is “really just an effort to take the weather worry away from NASCAR fans.” NBC’s Jeff Burton added the policy “takes away that fear of making the investment to go to the race” and it will “do something to just make sure those fans know that this sport and the people in it care about them.” Smith said there about nine races annually impacted by weather, though NASCAR has managed to get a “lot of races in on a race day” this year. Smith: “What happens is the race gets postponed into the following day and we race. ... But getting postponed to the next day not everybody can make it” (“AMHQ,” Weather Channel, 8/9).