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Marketing and Sponsorship

Sharpie Features Aaron Rodgers, Others In Charity-Driven Campaign

Packers QB Aaron Rodgers is one of four athletes "featured in Sharpie permanent markers' Uncap the Possibilities campaign, which looks at how each are inspiring positive change through their chosen charity," according to Kendra Meinert of the GREEN BAY PRESS-GAZETTE. In the video series, Rodgers "talks about how his grandfather served in the Air Force and was active duty during World War II" as part of highlighting his work with the Wounded Warrior Project. Others included in the campaign were Rockets G Chris Paul, who supported the Chris Paul Family Foundation; USWNT F Alex Morgan, who supported UNICEF Kid Power; and Yankees RF Aaron Judge, who supported #ICanHelp. As a part of the campaign, there is a "special Sharpie Fine Permanent Marker pack" featuring Rodgers on the packaging which "includes a special edition marker printed with his autograph" (GREEN BAY PRESS-GAZETTE, 8/7).

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