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Franchises

Golden Knights Look To Find Right Balance With Home, Visiting Fans

The Golden Knights this season will "attempt to fine-tune the composition of home crowds during the regular season so that there’s the right mix" of home fans and visiting fans to "create just the right atmosphere" at T-Mobile Arena, according to Alan Snel of LVSPORTSBIZ.com. Last season, the Golden Knights "welcomed visiting team fans, but there were some VGK home games where fans ... made their presence known in a big way." Team President & COO Kerry Bubolz "expects less visiting fans to be in T-Mobile Arena games as a result of the fact that there are more than 14,000 full season ticket holders and a smaller pool of individual game tickets that will be able to be snapped up by visiting team fans." Bubolz also said that the team "plans to deploy the same two-tier 'Knights Vow' ticket price strategy if the team makes the Stanley Cup Playoffs in year two." The Golden Knights' plan "worked well in the first two rounds of the playoffs, as only a small number" of Kings and Sharks fans attended Golden Knights home games (LVSPORTSBIZ.com, 8/6).

SPREADING THE WORD: In Las Vegas, Jesse Granger notes the Golden Knights made their "second-annual road trip north" to spread the brand when they "made a stop in Reno" yesterday to meet fans. The team today also will be "stopping in Boise." It will also visit Jackson Hole, Wyo., on Thursday and Salt Lake City on Friday. Last year's trip "hit Coeur d'Alene, Idaho, Whitefish and Bozeman, Montana, and Salt Lake City." The team is "quickly building a regional fan base." Owner Bill Foley said, "I'm pretty happy with the progress we made. I think it's possible our team became the second-favorite team of every fan in North America. After everyone else's team lost, they rooted for us because we were the underdogs. Plus our jersey is cool, so we sold a lot of jerseys." Foley, who "spends his summers in Montana, saw the region as underrepresented on the professional sports landscape." He said, "I feel like they have no one to root for. They’re all huge hockey fans" (LAS VEGAS SUN, 8/7).

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