Menu
Events and Attractions

WNBA All-Star Game In Minneapolis Closing In On Sellout

Parker leads a group of players that will meet with kids from the WNBA's the Junior All-Stars programNBAE/GETTY IMAGES

The Minnesota Lynx are hosting the WNBA All-Star Game for the first time Saturday, and the team has already sold out the lower bowl of Target Center and is close to hitting the overall goal for the arena. Lynx VP/Business Operations Carley Knox said that she is optimistic about the possibility of the first sell-out crowd in WNBA All-Star Game history. Knox: “We’re getting close … I would love to sell out the entire arena and have the largest crowd ever for a WNBA All-Star Game.” Despite Minneapolis having hosted Super Bowl LII in February, Knox said that the Lynx have had no problem getting local businesses to partner with them in hosting the All-Star Game. The Lynx have created a program to serve underprivileged kids as part of the game. The Junior All-Stars program will give 10 underprivileged kids a chance to practice with the All-Star teams, led by Washington Mystics F Elena Delle Donne and L.A. Sparks F Candace Parker, as well as attend the game itself. The Junior All-Stars will also be introduced at the contest and honored in-game. Knox said, “We’re really excited about these incredible children that are really inspiring to be connected to some of the best players in the world and get VIP treatment for the weekend.” 

ADDRESSING THE ISSUES: Delle Donne this week said the WNBA must do a better job of marketing itself and its star players. Knox, when asked what she believes the league could do, said, “It starts with grassroots marketing and really engaging in the community and getting people to understand that this is more than just coming to a basketball game and that it really is a societal movement that we’re a part of. We’re trendsetters.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/07/27/Events-and-Attractions/WNBA-ASG.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/07/27/Events-and-Attractions/WNBA-ASG.aspx

CLOSE