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Volume 25 No. 194
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Audience Analysis: WNBA Seeing Best Viewership Since '15 Season

The WNBA heading into its All-Star Game on Saturday is seeing its most-watched season since ’15, drawing an average 114,000 viewers combined across ESPN2 and NBA TV, up 33% from 86,000 last year. On an individual game basis, ESPN2 had its most-watched regular season contest since ’15 for the June 28 Seattle Storm-L.A. Sparks matchup, which drew 382,000 viewers. NBA TV also had its most-watched game since ’15 on June 17, when Phoenix Mercury-Las Vegas Aces drew 138,000 viewers.

INTO THE WOODS: The Open Championship at Carnoustie ended up being the most-streamed golf event ever for NBC Sports’ digital platforms, aided no doubt by Tiger Woods' return to the leaderboard. Across four days of coverage, the average minute audience was 90,600, up 53% from last year’s tourney.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
MLB All-Star Game
7/18
Fox
8:16-11:40pm
5.2
8,700
Open Championship: Final Round
7/22
NBC
9:00am-2:00pm
4.3
6,475
Home Run Derby*
7/17
ESPN
8:00-10:32pm
3.2
5,567
Open Championship: Third Round
7/21
NBC
9:00am-3:00pm
2.6
3,723
"Shaq Does Shark Week"
7/22
Discovery
9:00-10:00pm
1.6
3,163
MLB All-Star Legends &
Celebrity Softball Game (taped)
7/17
ESPN
10:32-11:31pm
1.5
2,542
Monster Energy NASCAR Cup Series:
Foxwoods Resorts Casino 301 (New Hampshire)
7/22
NBCSN
4:30-7:24pm
1.5
2,497
"Ronda Rousey Uncaged" (Shark Week)
7/22
Discovery
10:00-11:01pm
n/a
2,449
MLB: (regional)
7/21
Fox
7:12-10:53pm
1.4
2,202
Open Championship: Final Round (early)
7/22
NBC
7:00-9:00am
1.6
2,174
Open Championship: Third Round (early)
7/21
NBC
7:00-9:00am
1.3
1,850
MLB: Cardinals-Cubs
7/19
ESPN
7:00-10:39pm
n/a
1,695
Rugby World Cup Sevens
7/22
NBC
2:30-5:00pm
0.9
1,360
Rugby World Cup Sevens
7/21
NBC
3:00-5:00pm
0.8
1,169
Open Championship: Second Round
7/20
Golf
Channel
8:00am-3:58pm
n/a
1,090
NASCAR Xfinity Series:
Lakes Region 200 (New Hampshire)
7/21
NBCSN
4:23-6:35pm
0.7
1,017
Open Championship: First Round
7/19
Golf
Channel
8:01am-4:00pm
n/a
958
NHRA: Dodge Mile High Nationals (Denver)
7/22
Fox
3:00-6:00pm
0.6
875
"Kids' Choice Sports Awards"
7/20
Nickelodeon
8:00-9:30pm
n/a
855
Major League Fishing (taped)
7/21
CBS
2:00-3:00pm
0.5
755
X Games (Minneapolis)
7/22
ABC
1:00-6:00pm
0.5
746
X Games (Minneapolis)
7/21
ABC
1:00-6:00pm
0.5
715
Tough Mudder X Semifinals (taped)
7/21
CBS
1:00-2:00pm
0.5
672

NOTES: * = Game drew another 330,000 viewers for StatCast broadcast on ESPN2

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