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Volume 25 No. 64
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NBC Sports Digital Rides Major Events To Huge Streaming Numbers

NBC Sports Digital said its Playmaker Media streaming operation generated 4.37 billion total minutes of live streaming between Super Bowl LII, the Pyeongchang Games and the ’18 FIFA World Cup, three of the largest sports events that will happen this year. Super Bowl LII represented the most live-streamed Super Bowl ever with an in-game average minute audience of 2.02 million viewers. The Olympics audience broke new ground with 1.86 billion total live minutes and an average minute audience of 211,000 across the entire 17 days of coverage. Playmaker Media also recently powered the digital presentation of the World Cup for Telemundo, generating another 1.96 billion live minutes. Coverage of the Mexico-Sweden group stage match peaked at more than 1.02 million concurrent live streams, the only event beside the Super Bowl in NBC Sports Digital history to hit the 1 million mark. “It was a big step forward to be able to do three major events like this in the span of just a few months,” said NBC Sports Digital and Playmaker Media Senior VP & CTO Eric Black. “And it wasn’t just the live streaming itself. We were able to do a lot of things in terms of data visualization and distributing to new platforms that we’ll be able to apply through the rest of our portfolio.”