Menu
Media

NBC Sports Digital Rides Major Events To Huge Streaming Numbers

NBC Sports Digital said its Playmaker Media streaming operation generated 4.37 billion total minutes of live streaming between Super Bowl LII, the Pyeongchang Games and the ’18 FIFA World Cup, three of the largest sports events that will happen this year. Super Bowl LII represented the most live-streamed Super Bowl ever with an in-game average minute audience of 2.02 million viewers. The Olympics audience broke new ground with 1.86 billion total live minutes and an average minute audience of 211,000 across the entire 17 days of coverage. Playmaker Media also recently powered the digital presentation of the World Cup for Telemundo, generating another 1.96 billion live minutes. Coverage of the Mexico-Sweden group stage match peaked at more than 1.02 million concurrent live streams, the only event beside the Super Bowl in NBC Sports Digital history to hit the 1 million mark. “It was a big step forward to be able to do three major events like this in the span of just a few months,” said NBC Sports Digital and Playmaker Media Senior VP & CTO Eric Black. “And it wasn’t just the live streaming itself. We were able to do a lot of things in terms of data visualization and distributing to new platforms that we’ll be able to apply through the rest of our portfolio.”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2018/07/20/Media/NBC-Sports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2018/07/20/Media/NBC-Sports.aspx

CLOSE