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Volume 25 No. 61
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Cuban, Hinkie Among Investors In Shooting-Focused Basketball App

HomeCourt is a new basketball app created by California-based mobile artificial intelligence company NEX Team that can "tell you how many shots you made and the precise location of each of those shots," and has financial backing from Hawks G Jeremy Lin, Basketball HOF-elect Steve Nash, Mavericks Owner Mark Cuban and former 76ers GM Sam Hinkie, according to Ben Cohen of the WALL STREET JOURNAL. HomeCourt "turns any ordinary workout into a trove of personal data." The app is "already being used" by the Celtics, 76ers, Duke, Stanford, and "youth players in all 50 states and more than 50 countries around the world." HomeCourt was "one of the companies invited last week to the league’s first Sports Science and Performance Expo, where NBA Commissioner Adam Silver and representatives from every team came for a glimpse at the future." The app "lets users record 300 shots per month -- a subscription to the unlimited version is available for $7.99 per month -- and spits out elaborate shot charts and individual clips that are spliced automatically for immediate viewing." HomeCourt's creators said that the "biggest market for HomeCourt is not the NBA," but instead youth sports. The company’s execs "see potential markets in soccer, football, baseball, golf, tennis and even yoga" (WALL STREET JOURNAL, 7/18).