Moore's poster was displayed in downtown Minneapolis for one day earlier this yearGETTY IMAGES
WNBA Minnesota Lynx F Maya Moore's Wings billboard that "took the Twin Cities and the internet by storm earlier this year is back." The billboard, which pays homage to Michael Jordan's famous poster, "overlooks a baseball field and soccer fields in Polar Lakes Park in White Bear Lake and can also be seen from southbound Interstate 35W." In May, the Moore image "towered over downtown Minneapolis, but only for a day" (Minneapolis STAR TRIBUNE, 7/18). When the billboard was in Minneapolis it was "displayed prominently outside Target Center." Although it was "well-received at the time, it was gone in less than 24 hours" (ST. PAUL PIONEER PRESS, 7/18).
GEARING UP: Academy Sports + Outdoors has reached a multimedia sponsorship deal with ESPN/SEC Network and the conference itself to become the SEC's official sporting goods retailer. Academy's brand will be incorporated into SEC Network programming and will be presenting sponsor of the net's flagship show, "SEC Now," on Saturday nights. Academy is also teaming up with ESPN's Marty Smith on a branded content series. The net and Academy have an existing relationship, as the brand is title sponsor for the Texas Bowl, which is owned by ESPN Events (THE DAILY).
IN THE JERSEY GAME: DIGIDAY's Max Willens notes the weekend before this year's FIFA World Cup final, Bleacher Report "sold a capsule collection of soccer jerseys, Hip Hop x World Cup, with rappers including 21 Savage, Vince Staples, Vic Mensa, Smokepurpp and Black Thought from The Roots." The jerseys, which "cost $80 apiece, sold out in just three days." Bleacher Report "wouldn’t give raw sales figures, saying only that it sold 'tens of thousands' of the jerseys and 'wildly exceeded' its sales projections" (DIGIDAY.com, 7/18).
