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Volume 25 No. 61
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FC Cincinnati Hires Firm To Develop Brand Identity Ahead Of MLS Debut

FC Cincinnati has hired N.Y.-based branding consulting firm Interbrand to "head up the development of its brand strategy and identity" ahead of its inaugural MLS season in '19, according to Steve Watkins of the CINCINNATI BUSINESS COURIER. Interbrand will "update FC Cincinnati's logo and visual brand identity as well as developing verbal branding" to share the club's story. Interbrand will "use fan-based research" in its process of developing the new branding. FC Cincinnati's Fan Council has already "provided significant input." FC Cincinnati "began working on branding strategy with MLS and Interbrand shortly after the MLS announcement." The club will "present its final MLS branding" and Adidas as its official apparel supplier for league approval at the MLS All-Star Game in Atlanta on Aug. 1. FC Cincinnati "plans to unveil its MLS logo and branding later this fall" (BIZJOURNALS.com, 7/17).