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Marketing and Sponsorship

Marketplace Roundup

In Cleveland, Joey Morona notes since LeBron James left the Cavaliers to sign with the Lakers, Cleveland sports fans "have been tossing around ideas on who or what should replace him on the giant banner outside the Sherwin-Williams building" in downtown. The "leader in the clubhouse" appears to be Indians SS Francisco Lindor. His case was "given a boost this week by New Balance," which Lindor has an endorsement deal with. New Balance tweeted a "mockup of what a banner of Lindor would look like." The picture "didn't even include a look at his shoes, just a New Balance logo on the upper right" (Cleveland PLAIN DEALER, 7/6).

COVER DOWN UNDER: In Philadelphia, Nick Tricome notes 76ers G Ben Simmons "will grace the cover of NBA 2K19 in Australia and New Zealand." The cover "features Simmons in a white Sixers uniform with terms that have special meaning to him written in the background." This is the "first time Simmons will be featured on a video-game cover, and the first time a Sixer has represented the game since Allen Iverson." This is also the "first game in the NBA 2K series that will have a region-specific cover" (PHILADELPHIA INQUIRER, 7/6).

CHANGING HANDS? Wells Fargo Securities Managing Dir Bonnie Herzog said that BodyArmor -- which is more than 15% owned by Dr Pepper Snapple Group -- "could find a new home" in Coca-Cola. THESTREET.com's Brian Sozzi noted Coca-Cola, which owns Powerade, for years has "struggled to make strong headway into a sports drink category dominated by PepsiCo's Gatorade brand" (THESTREET.com, 7/5).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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