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Volume 26 No. 225
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Sources: Corona Bringing In CBS' Tony Romo As Endorser

CBS' Tony Romo is "aligning himself" with Corona in an "arrangement that adds to an impressive portfolio that already includes Sketchers footwear and Google Home," according to sources cited by Mike Fisher of 247SPORTS.com. Sources added that the Corona deal "comes on the heels of a spokesman gig for Polo/Ralph Lauren, with model-like billboards to come." The beer connection "is a natural, too, especially due to Romo's proud Hispanic heritage" (247SPORTS.com, 6/20). Corona had a long relationship with Jon Gruden when he was an analyst for "MNF," but it is expected that Gruden will scale back his endorsement portfolio after taking the Raiders' coaching job (THE DAILY).