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Marketing and Sponsorship

Marketplace Roundup

In New Orleans, Ron Higgins reports Saints QB Drew Brees is "investing in UNTUCKit, a clothing line of shirts designed to wear untucked." Brees met company founder Chris Riccobono at Super Bowl LII and "eventually wanted to be involved." Brees will "appear in UNTUCKit marketing campaigns across digital and print platforms." The debut campaign launched Monday through an "in-home catalogue featuring images of Brees and his entire family" (New Orleans TIMES-PICAYUNE, 6/20).

FOLLOW THE MONEY: FS1's Jason McIntyre noted former USMNT member Landon Donovan is "getting paid a lot of money" as part of marketing campaigns for Modelo and Wells Fargo to urge American soccer fans to pull for Mexico in the World Cup. McIntyre: "I can understand where he's coming from. ... People know Mexican players from MLS, so I don't think as many fans and outsiders care about this as much as current and former players" ("Speak for Yourself," FS1, 6/19).

NOTES: Nets G D'Angelo Russell stars in “The Path to the Cap,” a short film commissioned by New Era to "showcase one player’s journey to the NBA." The film "will be shown on New Era’s web site as well as on YouTube" (WWD.com, 6/19)....USWNT and NWSL Washington Spirit F Mallory Pugh stars in a new Gatorade ad that launched earlier this week (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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