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Bills Reach Naming-Rights Deals For Renovated Clubs At New Era Field

The Bills have renovated three sideline club areas and reached new naming-rights deals for the revamped spaces. Pegula Sports & Entertainment yesterday announced the Toyota Club, Pepsi Club and Dunn Tire Club at New Era Field. The new areas will debut for the ‘18 NFL season. The clubs have gone through $18M in renovations with new bars and video walls. PS&E COO Bruce Popko said, “This offseason, we placed a major focus on our club areas and believe that their new premium amenities will help maximize enjoyment on game day” (Mike Sunnucks, Staff Writer). In Buffalo, Jay Skurski notes this is the "first renovation" of the three spaces formerly known as the Jim Kelly, Paul McGuire and Van Miller clubs "since they were installed" in '99. The club areas "were not included" as part of the $130M in renovations that took place in '13. Team officials have said that the goal is to "improve traffic flow for fans." Centralized bars were "previously in the middle of the clubs and have been removed and shifted to the perimeter." Additionally, video walls have been "moved to a centralized location" (BUFFALO NEWS, 6/20).

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