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Colorado Looking At More Outside Events To Create Revenue

Carl said that the school would like to hold more events, such as concerts at Folsom FieldGETTY IMAGES

Generating revenue outside of fundraising "remains vital" to the Univ. of Colorado, which is why the athletic department is "trying to bring in more money through outside events and partnerships with local businesses," according to Brian Howell of the Boulder DAILY CAMERA. CU is "pleased with the number events -- weddings, concerts, private functions, etc. -- being held in the athletic facilities, but would like to do more." The school for FY '17-18 "budgeted a net of $983,300" for outside events. CU would "like to see that number grow even more in the coming years." CU Associate AD/Business Development Lance Carl said that the school would "like to hold more events," such as concerts at Folsom Field or Coors Events Center, though there are "challenges in doing so." Carl: "We really only have a six-week window in the summer to do events (at Folsom Field)." Howell notes that window "coincides with the Colorado Shakespeare Festival." CU has to try to "work around the CSF schedule, which isn't easy." CU earlier this year "agreed to pay the CSF $150,000 to cancel a performance at the Mary Rippon Theatre on July 14 because it booked a Dead & Company concert at Folsom Field that night." Carl said that there are "possibilities for other events ... throughout the year, and he's hoping to get even more local businesses involved with CU athletics" (Boulder DAILY CAMERA, 6/19).

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