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Volume 25 No. 172

Labor and Agents

ICM Partners has formed a joint venture partnership with Evolved, a leading esports talent representation agency. Financial terms of the agreement were not disclosed. Led by CEO Ryan Morrison, Evolved represents pro gamers, top streamers and digital entertainment personalities. Evolved represents esports players in agreements with gaming organizations, content creators and sponsors. ICM Partners will provide full service ancillary opportunities and strategies for Evolved clients as traditional entertainment, brands, gaming and technology continue to blend together. ICM Partners' Peter Trinh and Digital Ventures agent Bennett Sherman, who have spearheaded the agency’s efforts to gain a foothold in the rapidly exploding esports business, will oversee the day-to-day execution of the partnership. They will report to ICM Partners Managing Dir Chris Silbermann.