Redskins End Season Ticket Waiting List In Effort To Appeal To Fans
The Redskins announced that there is "no longer a season ticket waiting list" as part of the team's efforts to "appeal to fans, including new benefits for season ticket holders," according to Kareem Copeland of the WASHINGTON POST. Even as the team "removed seats from FedEx Field at least three times" between '10 and '15 while "ramping up solicitations to former season ticket holders, officials insisted the waiting list remained packed with fans who wanted a way in." The waiting list has "long been a point of contention among fans and media members, particularly as interest in the team appeared to wane in recent years amid on-field struggles and off-field headaches." An email the team sent out “attempted to stress the advantages fans still could gain from purchasing season tickets." Season-ticket holders will now “receive reduced prices for concessions, complimentary NFL RedZone and Game Pass access and invitations to offseason events.” FedExField will "feature a new fan pavilion in the west end zone with a revamped bar area and multiple screens showing games from around the league." There will also be "digital ticketing upgrades allowing entrance into the stadium and options to sell or give away tickets to others." Redskins President of Business Operations & COO Brian Lafemina said, "We're going to evaluate every last thing that we do in the stadium and with our fan base. ... The path we're on is to get to the Amazon, Netflix model where they know what it is that you're most likely to want before you even tell us" (WASHINGTON POST, 6/14). In DC, Matthew Paras notes in the past, the decades-old model of season ticket waiting lists "drew criticism from others as more of a marketing gimmick than an actual wait list" (WASHINGTON TIMES, 6/14).