Is Logo For New Nike-Backed Soccer Apparel Too Similar To Navy?
Nike and Undefeated, an L.A.-based sneaker boutique, "released the logo for their new collaborative soccer apparel," and it "looks an awful lot like the Naval Academy coat of arms," according to Danielle Ohl of the BALTIMORE SUN. The Undefeated "tweeted out a picture of the new logo for 'The Fives' apparel line Monday -- it features a shield with five tally marks flanked by columns." The shield is "surrounded be a scroll reading 'Respect All,' 'Fear None,' 'The Fives,' and 'Los Angeles.'" A hand "extends above the tallies to clutch a trophy adorned with a Nike logo and another scroll reading 'MMII'" or '02, the year Undefeated was established. The Naval Academy coat of arms, adopted in 1899, features a shield "flanked by columns, surrounded by a scroll, with a hand extending from the top and clutching a trident." A spokesperson for Under Armour, the apparel provider for Navy, said that their "legal team is reviewing the use, but deferred to the academy, as the seal is not an Under Armour trademark" (BALTIMORESUN.com, 6/12).