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Volume 25 No. 89

People and Pop Culture

Saint John said she will not just focus on one brand anymore but instead cover lots of other brands

Uber Chief Brand Officer BOZOMA SAINT JOHN is leaving the ride sharing firm to "become CMO of Endeavor," according to Patrick Coffee of ADWEEK. She will "oversee marketing efforts for the entirety of the holding group," which includes WME, PBR, UFC and ad agency Droga5. Saint John said, "I won’t just focus on one brand anymore; I can cover lots of other brands. Maybe it would scare somebody else, but for me, I run toward this sort of thing." Saint John will "work closely" with Endeavor Global Marketing President ED HORNE to "promote such brands as AB InBev, Visa, Under Armour and DirecTV." Her departure also "marks a significant loss for Uber" (, 6/11). RECODE's Kara Swisher noted Saint John has been at Uber for "almost exactly a year." The move is "not surprising, given the many executive changes" under new Uber CEO DARA KHOSROWSHAHI. Saint John was brought in during former CEO TRAVIS KALANICK's tenure by board member ARIANNA HUFFINGTON, but was "never made head of marketing there" (, 6/11).

MLSE Chief Commercial Officer DAVE HOPKINSON is "quitting Canada’s largest sports holding company to run the business operations" of La Liga club Real Madrid, according to Rick Westhead of He is "expected to join Real Madrid within a month and his departure will send shock waves through the Canadian sports industry." Former MLSE President & CEO TIM LEIWEKE said, "Real Madrid is as big a brand as there is in our industry. Normally you’d have a hard time finding someone who could make it better. They just did." Westhead noted Hopkinson began working with the Raptors in '94 and would "eventually become one of MLSE’s top business-side executives, responsible for many of the sports company’s biggest successes." Toronto-based marketing firm MKTG CEO BRIAN COOPER said, "I marvel at his skill set. I've seen him go from ticketing to becoming one of the most sophisticated, prepared sports executives in North America." Westhead reports it is "unclear how MLSE will fill Hopkinson’s position," but MLSE Senior VP/Sales & Services TOM PISTORE is "well regarded in the industry and could be a possible replacement" (, 6/11).

Reebok named former Nike Global Creative Dir KAREN REUTHER to the same role (, 6/11)....The Lions promoted Assistant Dir of Football Communications EAMONN REYNOLDS to Dir of Football Communications. Reynolds "joined the Lions as an intern" in '12 and was "hired into a full-time role" in '13 (, 6/11)....Group organization software firm Teamworks named NBA VP/People Experience & Innovation HILARY SHAEV VP/People and HR software firm PeopleFluent CMO MARC MOSCHETTO CMO (THE DAILY)....The Summit League named Sioux Falls Sports Authority Exec Dir BRYAN MILLER to the newly created role of Assistant Commissioner/Championships & Marketing (, 6/11)....Riot Games promoted North American League Championship Series Esports Player Management Coordinator GREGG TRAVITZ to Esports Business Development & Partnerships (THE DAILY).

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Blank has listened to players' concerns about social injustice, prison reform and relationships with police

For the past three months, the Falcons have "partnered with the Atlanta Police Foundation, the Boys and Girls Club of Metro Atlanta and Atlanta Habitat for Humanity to get ownership, coaches and players involved in serving the community and creating conversations." In a video, Falcons Owner ARTHUR BLANK discussed time spent "listening to player discussions and their concerns about social injustice, prison reform, relationships with law enforcement among others." The video detailed how Blank, coach DAN QUINN and 17 players "spent time on ride-alongs with the Atlanta police officers and learning the pressure of being a police officer in simulations" (, 6/11).

LEFT WANTING MORE: Georgetown law professor DEBORAH EPSTEIN, who recently departed the NFLPA commission on domestic violence, said of the commission's efforts, "What they’re doing is not sufficient." Epstein resigned May 23 "out of frustration the union was ignoring her ideas and doing nothing to fix the problem she was brought on to help solve." Epstein: "There are people of good will at the NFLPA but they just aren’t prioritizing this issue" (N.Y. DAILY NEWS, 6/12).

LIGHTS, CAMERA, ACTION: LEBRON JAMES is "co-producing an HBO Sports documentary on 'the exploitative world of high-revenue college sports.'" The film, titled "STUDENT ATHLETE," will debut Oct. 2 at 10:00pm ET. James is "listed as an executive producer for the film in association" with his SpringHill Entertainment firm. The doc will "feature four current and former college athletes," including Kentucky F NICK RICHARDS (, 6/11)....Fox Sports Films has "acquired the North American rights" to boxing doc "THEY FIGHT." Directed by ANDREW RENZI, the film "follows an after-school program" in DC's Ward 8 run by coach WALT MANIGAN's Lyfe Style Boxing (, 6/8).

NAMES: The UJA Federation of New York will honor Endeavor Exec VP/Content Strategy & Partnerships KAREN BRODKIN and IMG Media Senior VP/Head of North America HILLARY MANDEL at its Sports for Youth Annual Luncheon on June 21. Sports broadcaster LINDSAY CZARNIAK will emcee. Endeavor co-President MARK SHAPIRO will present Brodkin and Mandel with their awards (UJA Federation)....Golfer RICKIE FOWLER and his fiancée, ALLISON STOKKE, “toasted their engagement Sunday night at an intimate U.S. Open kickoff party” at Dune Deck Beach Club in Westhampton Beach hosted by Discovery Land Company Founder MIKE MELDMAN (, 6/11)....The Val Skinner Foundation raised $500,000 for breast cancer education and awareness at the 19th annual LIFE (LPGA Pros in the Fight to Eradicate Cancer) event yesterday. Joining former golfer VAL SKINNER at the event were World Golf HOFer LAURA DAVIES and golfers AZA MUNOZ, BRITTANY LINCICOME, BRITTANY LANG and CHRISTINA KIM (Val Skinner Foundation)....The Univ. of Alabama has established a men’s basketball scholarship" in honor of late Basketball HOFer CM NEWTON, who coached the program from ’68-80 (AP, 6/11)....Bills fans JOE and LORRIE LOVULLO on Saturday had their wedding party “crashed and photo-bombed” by Bills QB JOSH ALLEN, DT HARRISON PHILLIPS and WR AUSTIN PROEHL. Photos of the players “posing with the bridal party" outside New Era Field "quickly went viral once they hit social media” (BUFFALO NEWS, 6/12).

Just Announced: Dan Gilbert Set for a One-on-One Interview on Tuesday, June 19, at the AXS Ticketing Symposium

On Tuesday, June 19, Dan Gilbert, Founder & Chairman, Rock Ventures and Quicken Loans and Majority Owner, Cleveland Cavaliers, will sit down with SBJ/SBD Executive Editor, Abe Madkour for a featured interview .

There is still time to register for the event. Visit to REGISTER and see the complete agenda.

SBJ-AXS Sports Facilities & Franchises and Ticketing Symposium

June 19-21 I Westin Book Cadillac Detroit

SportsBusiness Journal this fall will publish the eighth annual Game Changers: Women in Sports Business feature. This annual special section profiles women who are having a major impact in sports business. The Sept. 10 publication will be followed by our Game Changers Conference in N.Y. on Sept. 12. To nominate someone for Game Changers, or for more information about the program, go to

As the multibillion-dollar sports tourism industry continues to grow, we look what sports commissions across the country are doing attract that visitor spending either through adding new events or launching community health and wellness activities. How do the priorities of sports commissions align with the reality of event costs and sponsorship revenue?

Publishing Date: July 9

Ad Close: June 25

Materials Due: June 27

For more information, contact Julie Tuttle, National Director of Advertising at (212) 500-0711 or