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Marketing and Sponsorship

Marketplace Roundup

In Baltimore, Katherine Fominykh reported MLB and the NFL have "both signed on" for the N.Y. Pride March on June 24. This will be the "first time" either league "will participate in the march." The leagues will "join five other participating professional leagues" -- the NBA, WNBA, NHL, NWHL and MLS. Billie Jean King was "named a grand marshal for the parade" (BALTIMORESUN.com, 6/1). 

EARNED NOT GIVEN: USA TODAY's Jesse Yomtov reported while first-round QBs can "cash in on endorsement offers, Chiefs QB Patrick Mahomes chose not to during his first year." Mahomes and his agent Leigh Steinberg "thought it would be a distraction." Steinberg: "We intentionally didn't do endorsements that would run in the Kansas City area even though they were offered. We didn't want him to be on billboards and everything when he wasn't even playing." But this offseason, Mahomes has been "putting himself out there." He recently "made waves by showing up to a NASCAR race in jean shorts" (USATODAY.com, 6/2). 

STAYING CLASSY: GOLFWEEK's Martin Kaufmann wrote a new deal between the USGA and Rolex "allows Fox Sports to show" most of its national championships "commercial-free." Kaufmann, on this past weekend's U.S. Women's Open: "We were reminded on occasion that the 'uninterrupted' coverage was presented courtesy of Rolex. But the brand's presence was surprisingly understated throughout the coverage." Fox will "show 'uninterrupted' coverage of the remaining USGA championships, with the exception of the U.S. Open" (GOLFWEEK.com, 6/3).

SBJ Morning Buzzcast: April 22, 2024

Pegulas eyeing limited partner; The Smiths outline their facility vision; PWHL sets another record and new investments in women's sports facilities

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

SBJ I Factor: Gloria Nevarez

SBJ I Factor features an interview with Mountain West Conference Commissioner Gloria Nevarez. The second-ever MWC commissioner chats with SBJ’s Ross Nethery about her climb through the collegiate ranks. Nevarez is a member of SBJ’s Game Changers Class of 2019. Nevarez has had stints at the conference level in the Pac-12, West Coast Conference, and Mountain West Conference as well as at the college level at Oklahoma, Cal, and San Jose State. She shares stories of that journey as well as how being a former student-athlete guides her decision-making today. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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