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People and Pop Culture

SBJ/SBD-Intersport Brand Engagement & Content Summit

SBJ/SBD-Intersport Brand Engagement & Content Summit

June 5-6, 2018 / Hotel Nikko, San Francisco

The 2018 Intersport Brand Engagement & Content Summit Kicks Off in Two Weeks in San Francisco!

Here are some of the program highlights:
• Keynote address from Stanford University’s Dr. Jennifer Aaker on storytelling and athlete-driven content
• Perspectives from 17 brand-side marketers, including Anheuser-Busch InBev, AT&T, Avaya, Gatorade, Heineken, IBM, Intel, JPMorgan Chase, KPMG, Levi’s, Mastercard, National Geographic, PepsiCo, Red Bull, UCHealth, U.S. Bank and Visa
• Sessions looking at branded content campaigns from NIKE and Gatorade
• An in-depth look at esports sponsorship activation and original content
• An “Evening at the Ballpark” where the San Francisco Giants will take on the Arizona Diamondbacks

For the COMPLETE PROGRAM AGENDA and to REGISTER, go to www.BrandEngagementandContentSummit.com.


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Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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