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Volume 25 No. 66
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Sports Business Awards: 15 SOF Takes Mobile Fan Experience

15 Seconds of Fame’s platform has attracted a wide array of partners, including MLBAM
Photo: Marc Bryan-Brown

15 Seconds of Fame won Best in Mobile Fan Experience at last night's Sports Business Awards, using its platform of capturing fan moments on facility videoboards and game broadcasts to solve long-pressing problems for both teams and fans. Dubbed as the “ultimate selfie,” the company’s proprietary combination of several technologies including facial recognition has allowed fans to capture, keep and share event memories previously lost forever. 15 Seconds of Fame’s platform in short order has attracted a wide array of top-tier partners, including MLBAM, the Big Ten Network and many individual pro and college teams. The company’s award was accepted on stage by Whitney Hansen, a Suns fan from Phoenix whose energetic dancing three years ago at a game while nearly 9 months pregnant was a notable early videoboard capture by the company that helped solidify its value proposition. “In a world where content is king, we’ve found that the ultimate content for fans is themselves,” 15 Seconds of Fame Senior VP/Business Development Janie Dim said.