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Volume 25 No. 45
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Cards' Stadium Gets $100M Upgrade In Lead Up To Super Bowl LVII

Univ. of Phoenix Stadium is getting $100M in upgrades as Glendale gets ready to host Super Bowl LVII in '23, according to Cardinals President Michael Bidwill. That includes a $28M facelift for the club level at the venue, which will begin this summer. Bidwill said the stadium, which opened in '06, also is seeing improvements to parking and pedestrian areas and will get new fan tailgating areas. The field tray that rolls the playing field in and out of the stadium is also getting some repairs and improvements this offseason. Bidwill expects more renovations before the game is played in five years. Bidwill contends the Glendale stadium is still “one of the best stadiums in the NFL,” but expects more competition from Super Bowls and other events from new buildings in L.A. and Las Vegas. He said, “There’s competition from everyone." Super Bowl LVII will be the third for Univ. of Phoenix Stadium and the fourth for the Phoenix region. Arizona Gov. Doug Ducey, who was part of the regional pitch for the game this week at the NFL owners meetings in Atlanta, said, “This is another validation that Arizona is a premier destination for mega events. ... We know what this can do for the state economically.” He said the Super Bowl brought 121,000 visitors to the state in '15. Bidwill said last time the region hosted the game, there was a $30M regional fundraising goal and expects that to be higher in five years.

Super Bowl LVII will be the third for Univ. of Phoenix Stadium and the fourth for the Phoenix region
Photo: getty images