LeadDog Integrating With CSM North America To Form New Entity

A little more than 18 months after being acquired by CSM North America, LeadDog Marketing has "risen to the head of the class as part of an agency rollup," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. LeadDog President & CEO DAN MANNIX "has been elevated" to CSM North America President. CSM North America will now "include five different divisions." LeadDog under a re-organization is being "integrated with CSM North America's Brands group into a new entity: CSM LeadDog, combining strategy and insights with activation capabilities." Under the restructuring, Mannix "will report to" CSM Sport & Entertainment CEO MATTHEW VANDRAU. CSM Sport & Entertainment North America Chair HARLAN STONE, to "whom Mannix had reported, continues" in his role. Additionally, 14-year LeadDog employee GINA HAGEDORN is being "promoted to the newly created role" of CSM LeadDog COO. Meanwhile, CSM North America Brands division President ROB MCQUEEN is "leaving the company June 15" (SPORTSBUSINESS JOURNAL, 5/21 issue).