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Marketing and Sponsorship

Marketplace Roundup

THE UNDEFEATED's Martenzie Johnson noted Harold Varner III is Jordan Brand's "second golf signee." Hornets President & Vice Chair Fred Whitfield, who previously worked at Jordan Brand, "believed Varner would be the perfect fit." Whitfield: "Harold’s got the DNA of what a Jordan Brand athlete epitomizes. He’s a hard worker. That’s really why I mentioned it to Michael [Jordan], because I thought he was unique and I thought that if he ever got hot out on the tour and could start to win out there, he’d be a great young man to have in the brand as an ambassador to really continue to grow the Jordan Brand halo outside of just basketball players." Varner said that moving to Jordan Brand after a two-year deal with Oxford was a "no-brainer." Varner: "If you pass that up, that wouldn't be smart" (THEUNDEFEATED.com, 5/16).

SLINGING ICE: In Tampa, Howard Altman notes locally-based Ackerman Jewelers "carries quite an assortment of the shiniest Bolts bling" courtesy of its sponsorship deal with the Lightning. There are "silver or gold men's cuff links starting at about $65 and silver earrings starting at about $50" (TAMPA BAY TIMES, 5/17).

A GOOD DAY TO DYEHARD: In Louisville, Carolyn Tribble Greer noted WinStar Farms, which owns Kentucky Derby winner Justify, has "signed a merchandising agreement" for the horse with Winston-Salem-based e-commerce company Dyehard Fan Supply. Dyehard will "handle merchandise for Justify immediately and will have merchandise at Pimlico Race Course" for Saturday's Preakness Stakes (BIZJOURNALS.com, 5/16).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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