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Volume 25 No. 30
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Digital Sports Media Consumption Continued Growth In April

The digital sports media category in April continued a general upward trendline for the year in audience and consumption. Monthly comScore rankings of multiplatform digital reach showed the category with a total audience of 183.2 million, up slightly from March and up 1.4% from April of last year. The average of 106 minutes per user in digital sports media consumption during the month was also up 8% from April ’17. ESPN again paced the category with a reach total of 78.5 million unique visitors and consumption totals of 5.31 billion minutes and an average of 67.6 minutes per user. Meanwhile, MLBAM posted a company record of 1.6 billion minutes in consumption in April for MLB.com At Bat, the best total ever in any single month for baseball’s flagship mobile app. The total was fueled in part by the arrival of MLB’s ’18 regular season. 

RANK
SITE
UNIQUES (000)
1
ESPN
78,535
2
CBS Sports*
55,220
3
Yahoo Sports-NBC Sports Network**
51,475
4
Bleacher Report-Turner Sports Network***
50,989
5
USA Today Sports Media Group^
45,505
6
MLB
37,480
7
SB Nation
36,831
8
NFL Internet Group
34,534
9
Sports Illustrated sites
26,218
10
Fox Sports-Perform Media^^
25,948
11
Minute Media#
20,117
12
MSN Sports
19,520
13
NHL Network
12,090
14
Deadspin.com
11,596
15
Diehard sites
8,902
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
5.31 billion
2
Yahoo Sports-NBC Sports Network**
2.82 billion
3
MLB
2.46 billion
4
Bleacher Report-Turner Sports Network***
1.38 billion
5
CBS Sports*
1.08 billion
6
NFL Internet Group
948 million
7
Fox Sports-Perform Media^^
443 million
8
USA Today Sports Media Group^
368 million
9
SB Nation
342 million
10
Sports Illustrated sites
150 million

NOTES: * = Includes 247Sports.com, MaxPreps and Scout Media. ** = Includes Rivals.com, The PostGame.com, Rotoworld and FanDuel. *** = Includes NBA.com, NCAA.com and WNBA.com. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School sports, The Big Lead, and For The Win. ^^ = Includes The Sporting News. # = Includes 90min, 12UP, DBLTap and The Spun.

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April ComScore Sports