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Volume 24 No. 238
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A-B Exec Balances Light, Craft Beer Sales At U.S. Sports Venues

The head of A-B InBev’s sports marketing portfolio said that despite the rise in recent years for craft brews in the U.S., light beer maintains a “much greater in-venue share” at sports facilities. A-B InBev Head of U.S. Sports Marketing Nick Kelly: “It varies greatly by mar...

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