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Volume 25 No. 23
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WNBA Wings Offer Season-Ticket Deals To Drive Up Attendance

The team finished last in attendance in both '16 and '17, averaging 3,872 fans per game last year
Photo: NBAE/GETTY IMAGES

The WNBA Dallas Wings' run in the Dallas-Ft. Worth region "has been rocky" from an attendance standpoint through the first two seasons since relocating from Tulsa, but the franchise is hoping to "build on a promising season last year, when it made the playoffs," according to Evan Hoopfer of the DALLAS BUSINESS JOURNAL. The team "finished last in attendance" in both '16 and '17, and last year's average of 3,872 fans per game at the Univ. of Texas' College Park Center was the lowest figure in the league and "well below the WNBA average of 7,716 fans a game." Last year's attendance also represented a 27% "drop" from '16. However, the team is "increasing season ticket sales and corporate sponsorships" ahead of season three, which begins on May 18. Both the number of sponsors and "revenue generated from sponsorships is up." Wings President, CEO & Partner Greg Bibb said that the team's ticket sales are up 241% year-over-year in "new season ticket sales, among the top in the league." That puts the total number of season tickets "up more than" 90% this year. Bibb and his team "adjusted pricing" to spur ticket sales, offering 150 season tickets at $99, "which comes out to $5 or $6 a game. Those "sold out." The team also "offers a $199 season ticket ($11 a game)," and court side season tickets for less than $1,000 (BIZJOURNALS.com, 5/10).