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People and Pop Culture

20 Years Of SBJ: Execs Offer Predictions After Next 20 Years

As part of SportsBusiness Journal's 20th anniversary, many sports execs shared their predictions for Sports Business 2038. This is the final day of THE DAILY's three-part series.

* Intel Sports Group VP & GM JAMES CARWANA: “In 2038, sports will play an increasingly significant role as a cultural and geographical bridge in our diverse and connected world. Consumer viewing habits will have shifted -- shorter, snackable and personal. And technology advancements will have delivered on their expectations. Fans will have unprecedented control and access -- virtually exploring iconic venues and witnessing big moments from any angle -- while connecting socially in exciting new ways.”

* Fanatics CEO DOUG MACK: “We WILL finally pass the long-projected tipping point in popularity of soccer with U.S. youth, translating into rapid advancement in the U.S training academy structure and professional leagues, as well as growth in U.S. players in top leagues abroad, which ultimately culminates in a first-ever U.S. Men’s National team victory in the 2038 World Cup.”

* Comcast Spectacor President & Chair & CEO and Flyers Governor DAVE SCOTT: “We have been thoroughly impressed by the fan engagement and overall excitement surrounding our initial steps into the esports space. I don’t see competitive gaming as a threat to the traditional sports landscape, but as a real complement that allows our businesses to forge new relationships with fans that are global, young and digitally connected. I expect the dynamic growth to continue over the coming decades, and for more owners of NFL, MLB, NHL, NBA and MLS teams to broaden their portfolios with esports assets. Prediction: In the year 2038, an esports competition will be the most-watched live sporting event.”

* Sports Announcers Report Card Publisher DAVID HALBERSTAM: “More and more, play-by-play announcers will stay at home; calling games from nearby studios rather than traveling to the venue. ... Through enhanced technology, the virtual experience will develop sufficiently to satisfy announcers’ needs. To increase premium seating, the NBA and NHL have already moved a number of television positions to the boondocks. Most radio crews are there already. NHL and NBA radio audiences are alarmingly tiny as it is and advertiser interest in the medium is fading. Cutting expenses might save radio broadcasts from extinction. Almost all sports, from mainstream to remote, the degree of interest in the event notwithstanding, will be video streamed online.”

 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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