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Volume 25 No. 128

Marketing and Sponsorship

Wyoming's football uniforms uniforms will only see slight design changes under the Adidas deal

The Univ. of Wyoming is "now an Adidas school" after signing an eight-year contract with the brand to "supply footwear, apparel and accessories for all 17 of its men’s and women’s sports," according to Robert Gagliardi of the LARAMIE BOOMERANG. The contract "starts June 1." UW AD Tom Burman said that the contract is worth $5.75M, and "could be extended one year." However, most of the money in the contract "involves product, not actual dollars." UW football and men’s basketball has "worn Nike gear" since '09, while women’s basketball has "worn Under Armour gear the past few years." Burman said that the money UW gets from Adidas to purchase its gear "goes up incrementally over the life of the contract." It also "includes $100,000" in what marketing activation. Burman said that UW’s football uniforms this season "'will look very similar with some slight changes' compared to the past two seasons." He said that other sports "'will have the ability to create their own personality' to their uniforms." One thing "will be consistent with the uniforms for all of UW’s sports." Burman said, “We are going to wear brown and gold. Those are our colors and we’re going to wear them with pride” (LARAMIE BOOMERANG, 4/26).

The Drone Racing League has extended its title sponsorship agreement with Allianz to five years. The deal, initially signed last year, had been for two years with various options to extend. Meanwhile, the DRL will expand its circuit to France with a new race June 16 in Nice at Allianz Rivera Stadium. The race will be shown in France on Groupe AB as part of a new relationship between the DRL and the broadcaster. “DRL has been a perfect strategic partner for Allianz,” said company Head of Group Market Management & Distribution Jean-Marc Pailhol, who was involved in the extension with DRL CEO & Founder Nicholas Horbaczewski. “Going forward, we will continue working with DRL to expand the Allianz World Championship and present this spectacular new sport to additional audiences around the world.”

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