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Marketing and Sponsorship

Marketplace Roundup

Adidas announced partnerships with several top prospects in this year's NFL Draft, including Bradley Chubb, Minkah Fitzpatrick, Derwin James, Courtland Sutton, Christian Kirk, Kerryon Johnson, Bo Scarbrough and Sony Michel (Adidas). 247SPORTS.com's Jake Rowe noted Michel is the "second member of Georgia's backfield to sign an endorsement deal" after RB Nick Chubb "inked a deal with Nike early last month" (247SPORTS.com, 4/23).

DYNAMIC DUO: Mavericks G Dennis Smith Jr. appears in Under Armour's latest ad alongside Dwayne Johnson, with the spot featuring Johnson "narrating the stories of different athletes overcoming past obstacles to get where they are today" (DALLAS MORNING NEWS, 4/21).

UNDER ONE ROOF: Northeastern Univ. signed a "multi-year, exclusive partnership with Under Armour" that will begin fall '18. The partnership means UA will "provide gear and apparel to the 18 varsity sports at Northeastern, potentially including all club, recreational and intramural sports teams." Northeastern AD Jeff Konya said that prior to the new partnership, each varsity sport had its "own partnership set up, providing little unity as an athletic department" (HUNTNEWSNU.com, 4/23).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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